About the Company
CelebratON is an one-stop online platform to find and discover the best party services like booking party halls to ordering cakes. A complete event essential with utmost convenience and transparency with broadcast and social community features.
WHAT IGNITED THE SPARK IN YOU TO START A BUSINESS?
I have always been a person who believes in Smart work. Though I was placed in a high salaried corporate job, I always felt that it did not gave me the satisfaction. I did not want to be a small drop in a huge organization – looking for recognition, ratings, hikes, job shifts implicitly making my road map for a risk averse next 40 years towards retirement. This ignited my aspiration to get into my own venture. The satisfaction I gain from working for this small home based startup is much more than the former.
Which college/university did you choose to complete your studies?
I chose MBA in Finance as my Post Graduation and completed it from BIM, Trichy in the year 2014. Before which, I graduated from SRR Engineering College, Chennai as a Computer Science Engineer. SRR taught me how to dream big and BIM taught me how to achieve those heights.
WHAT ARE THE TOP THREE ADVICE THAT YOU WOULD LIKE TO GIVE TO YOUNG GRADUATES WHO ASPIRE TO BECOME ENTREPRENEURS?
I am not a big guy to advice someone compared to other great entrepreneurs that our nation has. But as a person who is aspiring to become one, I can share a few things which I have learnt the hard way.
Firstly, have complete faith in who you are and what you can accomplish. There will always be a negative force to pull you down. It is you, as matured individual, who need to overcome the negativity for both internal and external to become successful. After all, no one talks about a person who has become successful the easy way. Would like to share my favorite quote here “First they will ask you why you’re doing it, later they will ask you how you did it”.
Secondly, understand that any individual cannot be the guy who knows all. We need to understand what we are good at and what we are not. Then, get a team which complements the skill set that you have got so as a team you win. A good team is such a good driving force which has the same vision as yours. It will boost you when you are low and celebrate the accomplishments with you.
Third, in this age of Information Technology, resources are not scarce at all. So Stay Hungry Stay Foolish as Steve Jobs said. Never miss an opportunity to learn something new. To give you an instance, I learnt Photoshop just out of curiosity during my Under Graduation. Though I am not an expert, it has now helped me design my company’s logo all by myself.
WHAT IS YOUR CORE PRODUCT OR SERVICE?
CelebratON is an Online Meta search event essentials aggregator seamlessly bridging people who looks for celebrations and service providers who can cater them. Through our broadcast option, chat functionality, ratings and reviews, you can easily find the best service provider like cake, decorator, DJ etc., with utmost convenience, transparency and value for money.
CelebratON is also a destination for like minded people to share and care. After all, whats celebrations for if not for sharing the joy.
WHAT IS THE MOST EXCITING THING RELATED WITH YOUR BUSINESS?
I still remember my Co-Founder Sathish’s Daughter’s 1st Birthday on January 25th, 2017. Celebrations are supposed to be Fun Filled. Right? But Sathish was actually relieved rather than Happy. He was relieved from the very fact of planning, organizing and followups with multiple categories for an event (1st Birthday of his daughter) were very daunting and stressful for him.
This paved the path for a seed “Idea of CelebratON”. From that time, each day has been an exciting journey. Thanks to everyone who have listened to us and with all their inputs, we have fine tuned our business model.
It was a proud moment for us when we bagged “The Best Pitch” award from VoteMyIdea contest and were recognized as one of the “Top 42 most fund able startups of India” by India Fund Fest.
The journey is sure to be even more exciting from today as we have launched our product to the customers on August 20th, 2017.
The fact that our product has the potential to bring a smile on our customers’ face is the most exciting part and with this model. We do not have any boundaries on what we can accomplish. There is always something to do to enhance celebrations and that is our vision – ‘To be a companion for all the people to celebrate’.
HOW DO YOU DO MARKETING ABOUT YOUR BUSINESS? WHAT HAS BEEN THE SUCCESSFUL FORM OF MARKETING?
We have our strategy in place and yet to experiment those. However, in our opinion, there is nothing that can beat Word of Mouth Marketing. For any successful business, customers should be C2C and revenue should be B2B.
CHALLENGES ARE BUNDLED UP ALONG ALL VENTURES, WHAT SORT OF CHALLENGES DID YOU FACE? HOW DID YOU MANAGE UPS AND DOWNS IN ROLLER COASTER RIDE?
We started a restaurant business in 2016 which did not perform well financially but there were a lot of learning from the challenges we faced. We finally closed the business in early 2017 but that’s not the end of our journey. We bounced back and immediately started working on CelebratON. We tried and brought in all the learning from the previous failure and ended up with a business model that will be profitable and scale-able with technology. Thus, we have differentiated CelebratON from a traditional business to be a startup in the true sense.
Having said that, failure is a part of life and nothing can guarantee your success. All that matters is how you take it. You can either bounce back with a bang or succumb to it. Those who have bounced back, are in the limelight today.
WHO IS YOUR MENTOR OR ROLE MODEL?
The one person I consider as my role model is Elon Musk. What a visionary personality..! He is the person who has made the world believe that an idea can change the whole world.
WHAT IS THE DEFINITION OF SUCCESS FOR YOU? HOW DO YOU SEE YOURSELF?
Definition of success is always subjective and depends on the position you are in now. I consider myself already successful with what I have done till date for my startup. A day in which I work harder than the previous day for my startup makes me successful for that day. Self satisfaction is what I am running after. However, there is a thin line in between Self satisfaction and complacency. Never be complacent.
WHAT ARE YOUR VIEWS ON COMPETITORS?
I would rather rename them as Complimentors. Without a good villain, there is no fame for the hero of a movie or the movie itself. Haha !!!
BIGGEST RISK YOU HAVE EVER TAKEN? HOW DID YOU MANAGE THAT RISK FACTOR?
The biggest risk till now is choosing entrepreneurship when everyone around me is in a high paying safe corporate job. I overcame that with the belief that I had on myself and my Co-Founders Sathish (CMO) and Vignesh(COO), the CTO Santhosh and our GM Sankli Murugan.
WHICH IS THE MOST INSPIRING BOOK FOR YOU? OR EITHER WAY ROUND, WHICH IS YOUR FAVORITE BOOK?
I am not an avid reader but I do watch movies a lot. In fact, during the idea sages of CelebratON, we watched “M.S.Dhoni – The Untold Story” movie and that inspired us a lot to catch our life trains and chase our dreams.
WHAT SACRIFICES YOU HAD TO MAKE TO BE AN SUCCESSFUL ENTREPRENEUR?
Sure there have been days when others were partying with friends and family, where I was working hard to bring my idea to reality. The whole of my founding team have invested our so called family time in our idea and we know that it is our family who will be the first one to be proud of us when we succeed. Thanks to Priya Raghu, Sangeetha Sathish, Madhumathi Vignesh and Chella Santhosh for understanding and being a part of our dream.
IF YOU HAD GOT THE CHANCE TO START THE CARRIER AGAIN, WHAT WOULD YOU DO DIFFERENTLY?
I would have plunged into Entrepreneurship from Day 1.
HOW LONG DO YOU STICK WITH AN IDEA BEFORE GIVING UP?
The restaurant business which I was talking about was continued for about 9 months before we decided to wind it up. We were working hard on it and believed things will change but later took the rational decision to move ahead.
In general, it all depends upon the current scenario and future scope. But surely, it will never be decided without putting our heart and soul in giving our best for it.