About the Company
“WORLD OF WOW STUDIO” exists to help you discover a NEW YOU. We believe that the only person you should try to be better than is the person you were yesterday. Our mission is to enhance one’s Professional, Personal and Aesthetic elements that will give them a winning edge in today’s ambitious corporate world. With us, they will have the best VISUAL RESUME. Sharpen your look and exude confidence by becoming your optimal self, both physically and aesthetically. WOW will guide you through every step with one-on-one attention to further shape you into the healthy, well-dressed professional that you strive to be. You deserve the best by your side. We also provide complete solution and training to Corporates, Start ups, Colleges and large institutes on Image Consulting, Grooming, Soft Skills, Wellness, and Nutrition.
What’s with the name WOW?
The name WOW came to us because that is the feeling we leave behind with each client after their transformation.
WHAT WAS THE FIRST MOMENT WHEN YOU THOUGHT TO START A BUSINESS?
It started in 2014. Shruti was my client. I was training her for post pregnancy weight loss. While I use to train her, I often discussed things that I wanted to do beyond just training people on fitness. I wanted to add something extra to give a feeling of complete transformation beyond just weight loss. Shruti on the other hand, a computer engineer and working with Cisco was bored of her mundane life and was exploring other career opportunities. I always liked the way Shruti carried herself. Her sense of style and clothing was noteworthy. It was during one of those discussions when I asked her if she would want to add a styling component into my business along with the fitness training that I was doing. She thought through the idea and also out of her interest in helping and consulting people she signed up for an image management course from ICBI. In 2015, I worked for a health startup for few months to understand how online training business works. It gave me an idea to start with our own. We formed World Of WOW studio in Nov 2015. Officially we announced our company in Jan 2106.
Where did you got your funding from to start this startup?
It is self-funded as of now.
EVERY BUSINESS HAS A UP/DOWN MOMENT. DO YOU WANT TO SHARE ANYTHING SPECIAL WITH US?
Oh! yes. Lots and lots of ups and downs. Every single day till now is a learning for us. Year one was a year of many ups and downs. We did lots of mistakes, burnt our fingers in unnecessary expenses. Our service product that we thought would sell was not liked by our audience. Some of our clients did not pay us and took our services for free. Some did half payment and vanished after that. However, we did get some of our biggest breaks in year one. We bagged a contract with TEDxDelhi to style and work on the body language training for the speakers. We did get few big corporate contracts too in the first year.
WHAT IS YOUR CORE PRODUCT OR SERVICE?
We are into Image management and Fitness. It’s a boutique STOP where we provide customized end to end transformation solutions to our clients. Be it your weight loss goal, nutrition, styling, makeup, body language, personal shopping, wardrobe evaluation and grooming. We are the “ONE STOP SOLUTION” for all “Personal Transformation Needs”- Get Fitter physically and mindfully and get groomed and styled by Image consultants. We believe that we create the best “VISUAL RESUME”. Apart from our core business, we are also trying to create a community talk event on ‘BODY IMAGE POSITIVITY’, where we invite speakers or we ourselves are the speakers to address issues on discovering your image, image of a transgender, obesity, women’s health, image issues of adolescent kids etc. We believe in promoting the message that it is time to focus on Healthy and Happy Life. Emphasizing on the thought of looking good, beautiful and feeling healthy & disease free at any or at every size.
What other product and services would you like to add to the WOW?
May be skin care treatment and super-foods.
What is your observation? Why people don’t tend to naturally take care of their health?
It’s just that health takes a back seat in their busy lives. It’s not their priority till the time doctor flags a red signal and asks them to take care of their health.
Have you ever encountered a lazy client? How hard was it to take care of him?
Oh! Yes. We encounter such clients all the time and its normal. Had it been someone who is self-motivated, he would not have come to us for help. It’s hard to make them believe that what we are advising will work, but sooner or later they start listening as we do not give up on anybody and try until the end to help them.
How hard is it to make people pivot from their old lifestyle and food habits to the new?
We follow a very strong process, that why we do not work with a lot of people. After a client signs up with us, we make a goal sheet for him. Then we explain him and start working on it. In the goal sheet, we also teach them time and stress management, so that they do not complain of not exercising or preparing their meal because of lack of time.
WHAT IS THE MOST EXCITING THING RELATED WITH YOUR BUSINESS?
Me and Shruti are people’s person. We love helping people. Their success gives us an adrenaline rush. We do not cater to large volume of clients. We have a limited clientele with 100% results.
WHAT IS YOUR ROAD MAP AND GOAL FOR UPCOMING YEARS?
1. To grow by at-least 25% in client acquisition than last year.
2. To structure the Community talk in a large scale, where we can get sponsors and more audiences.
WHO IS YOUR MENTOR OR ROLE MODEL?
We both look upto women leaders and achievers like Kiran Mazumdar Shaw and Indira Nooyi.
Where do you see WOW in 10 years from now?
That’s too far:) but probably we will have our retail model by then and will have physical WOW studios with some other services and products.
Do you operate only in Bangalore?
Our office is in Bangalore. But we have clients in many places both in India and abroad because our programs are mostly virtual.
WHAT IS THE DEFINITION OF SUCCESS FOR YOU? HOW DO YOU SEE YOURSELF?
It’s a service business that we are into. Our success is solely on the success of our clients. With each transformation that we do in an individual’s life, we grow by one step.
WHAT ARE YOUR VIEWS ON COMPETITORS?
Competition is healthy. If we do not have them, we’ll not learn and grow.
BIGGEST RISK YOU HAVE EVER TAKEN?
Both of us quit our lucrative career to take a dig here, with no fixed income and sometimes no salaries for many months.
HAVE YOU EVER DONE ANYTHING UNETHICAL?
WHAT DO YOU THINK ABOUT YOUR COMPANY CULTURE?
Its a small company with limited workforce. We are all independent contributors and we have the leverage to work at our own desired timings.
DO YOU WANT TO SUGGEST ANY BOOKS TO OTHERS FOR READING?
Rich Dad Poor Dad –What the Rich Teach their Kids About Money that the Poor and Middle Class Do Not, Monk who sold his Ferrari by Robin Sharma, The Secret – by Rhonda Byrne, How life works by , You can heal your life by Louise L. Hay.
IF YOU HAD ONE PIECE OF ADVICE TO SOMEONE JUST STARTING OUR, WHAT WOULD IT BE?
Do that only when you have a strong fire in the belly feeling. Do not make any permanent decision on temporary feelings.