About the Company
trackNOW pvt ltd. is the brainchild of a pair of couples. The startup evolved with the realization that their ideas were too similar and brilliant to pass. The app that they fondly call myskoolbus was born out of their passion to create something downright practical and useful for the average household.
WHAT IGNITED THE SPARK IN YOU TO START A BUSINESS?
The tale of myskoolbus app is my own story when I failed to pick up my child on time from the bus stop.The worry and anxiety she carried in her heart gave way to a resolution to do something about it. Why not an app to help parents and school authorities keep track of the school van details? That is how the team at trackNOW evolved. Pooja recounts, “Has anyone ever thought of the plight of a mother who is eagerly waiting for the arrival of her kids from school and when they didn’t show up on time? I have personally experienced that and the incident left me traumatized.Which college/university did you choose to complete your studies?
Which college/university did you choose to complete your studies?
I am a Chartered Accountant and I’ve studied from Gujarat University.
WHAT IS YOUR CORE PRODUCT OR SERVICE?
myskoolbus- an app for tracking child during transit.
How would you make people trust a technology over a human for their kids lookup?
Technology advances have greatly affected our lives and the way we work. With the help of technological innovation, we are able to communicate more quicker and better than ever before with better precision. The supporting that technology can provide to make any decision is of more relevance here.
As a parent, you may never stop worrying about the safety of your children. With the introduction of student tracking system, you are able to enjoy better safety for your children by knowing the location of the child during the transit process. You get to know whenever a student exits or enters the school bus, as they are tracked using ID cards.We have already built up a huge client base and parents are already using the system with great appreciation.
WHAT IS THE MOST EXCITING THING RELATED WITH YOUR BUSINESS?
The solution is build on my personal experience and pains which my husband and I have experienced together at times. It keeps us charging that how we are helping parents to remain worry-free using our services. Apart from that we enjoy and celebrate each acquisition.
CHALLENGES ARE BUNDLED UP ALONG ALL VENTURES, WHAT SORT OF CHALLENGES DID YOU FACE? HOW DID YOU MANAGE UPS AND DOWNS IN ROLLER COASTER RIDE?
The biggest challenge was to deviate from my profession that is Chartered Accountancy and move into this technology space. But it’s a dual experience. Being a mother of two children, it was quite difficult at first to manage both office and personal life but I still have made it a point to define my working hours and don’t let any of the two getting clashed with the other. But I really feel good when you are being appreciated by hundreds of parents for the help we give them for child safety.
WHO IS YOUR MENTOR OR ROLE MODEL?
My mom has always been my role model in my life. Pooja was also awarded by Honourable PM Narendra Modi and Mrs. Anandiben Patel for securing third rank in kutch-Gujarat during SSC exams and securing 5th rank in whole of Gujarat in B.Com
WHICH IS THE MOST INSPIRING BOOK FOR YOU?
The Secret by Rhonda Byrne
Why all these tracking aspects are so much necessary after decades of establishment of school bus transport?
It is difficult to manage school transportation during emergency situations such as hijacking, accidents or natural calamity. Earlier, during such situations, management was unable to find the real-time location of the bus. With the use of GPS tracking system, it will be lot easier and thus help them to take quick action at the time of emergencies.
With the help of GPS, school authorities will be able to know about the accident and its location instantly. Hence you can take necessary action to handle the situation. Also the parents will have the clear vision of were the vehicle is, making them worry-free.
Lately the schools are getting strict with the school bus driving and hospitality norms, so do you think your product will survive?
Yes for sure as it further enhances their customer experience (i.e. the parent here). The alerts with related to speed and off-routing can help them to understand the driving pattern and take necessary action against the driver. The route map can help to generate better optimized route and plan well.
Why would schools allow you to integrate your service with their buses?
Mainly it is for : Effective management of School Transportation
Using the same technology which you use to track students, employees can also be managed efficiently. Transportation officials can monitor routes and detect unauthorized stops, which may affect fuel costs of school transportation. Today life has become simpler and easier with the help of technology. It has completely revolutionized school transportation. Most of us follow the 9 to 6 work culture, it will be difficult for you to check out the location of your child’s school transportation. These smart school apps will help you to solve this issue. It would be handy for you to monitor your child’s location in real-time through smart phones, which are constant companions for most of us.
This business is based on a B2B business model, what marketing vehicle will you be using to promote your business?
We are currently interacting on 1-on-1 basis with the schools. Also we are efficiently using the digital platform to reach schools and parents in masses. Conducting safety awareness seminars for drivers, conductors and parents at regular interval is part of being live with the community.
Would you be adding new features or services to your offerings?
Yes we are. We will be adding CCTV and attendance system shortly.
WHAT ARE THE TOP THREE ADVICE THAT YOU WOULD LIKE TO GIVE TO YOUNG GRADUATES WHO ASPIRE TO BECOME ENTREPRENEURS?
- Build your passion
- Chase it till the end
- FOLLOWUP is the key mantra to get any customer