About the Company
Aaspaass intends to provide an online platform to thousands of SME’s to get them discovered and transacted. It started offering local search services in 1996 under the Aaspaass brand and is now the leading local search engine in India. Their official website www.Aaspaass.com was launched in 2016.
What was the first moment when you thought to start a Business?
It was an amazing moment. at that time. I was doing job in a real estate firm and I got an idea about this project. I start my workout in this project and shared with one of the Aaspaass director Amidhara Tanna. she also gives good efforts on this project and finally we started.
Every business has a up/down moment. Do you want to share anything special with us?
As my point of view, any entrepreneur faces financial as well marked up/down time. Normally there is one good line for a Gujarati businessman such as “You earn profit after 1000 days of your established business” In our case, we got one best opportunity to kick start our business in Vibrant Gujarat 2017. It was very beneficial to our company.
What is your core product or service?
We are working in Digital Marketing, Indoor & Outdoor Marketing. Such as bulk emails, bulk SMS, bulk WhatsApp marketing, SEO, SMO, Application, website developing, Hoardings, Banner, Stickers, Sunpacksheet, Cycle ad, Auto Ad, Government Bus Ad and many more. And it is basically in Ahmedabad and Gandhinagar. We also provide franchise for our business.
What is the most exciting thing related with your business?
Dealing with markets means learning from markets. We get new ideas to expand our business from market itself. Like when we started this business in December 2016, at that time we had only 9 services, but right now we have more than 40 services.
What is your road map and Goal for upcoming years?
Goal, right now Aaspaass Consultancy has 2 offices and covers major 2 cities like Ahmedabad and Gandhinagar. And our goal is to give franchises in Gujarat and then cover PAN India till December 2017 and then publish IPO in the market.
Who is your mentor or role model?
I guess any entrepreneur does not have any role model or mentor. Instead, he is passionate to do something different. To be honest, I love to follow my father’s rules and business ethics.
What are your views on competitors?
In this field there are so many competitors, but our’s is number one. Because we give all types of marketing services from one point.
Biggest risk you have ever taken?
Yes, this one is one of the big risk as well as big opportunity for us.
Have you ever done anything unethical?
Yes, when I was doing job.
Do you want to suggest any books to others for reading?
Read all the books of Leadership, Sales and Marketing as well as digital marketing. One of the my favorite author is Philips Kotler.
Any other suggestions or tips?
This is one of the good try and something different to do work as we connect with new entrepreneurs and their firm. Thank you for this interview.