A man who excelled his career in Drop Shipping – Karthic Gurnani

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About the Company

Baapstore.comis an Indian drop shipping company that helps common people to start an eCommerce business easily by providing everything required for eCommerce services from inventory to delivery.

Here is my short conversation with Karthic Gurnani who is the founder of Baapstore drop shipping company and an online seller himself since 2009

WHAT WAS THE FIRST MOMENT WHEN YOU THOUGHT TO START A BUSINESS?

While I was working in IBM software company for a good couple of years, one thought that was unavoidable was to start my own business. It was literally plaguing me every morning to quit and start something on my own. Following my inner voice:-

  1. I did quit IBM by 2009 and started my own discount coupon venture. As it did not go well, I had to close it down within a year.
  2. Simultaneously, I was providing online marketing services and selling surplus dresses on eBay. Regarding my eBay experience, I used to buy dresses in lots from Tirupur and sell it on eBay. Although the profits were awesome, it wasn’t easy at all. I had to literally spend days in just sourcing the products, hours in taking pictures and listing those products on eBay. And not all products got sold, I had to clear unsold products at 50% loss. It was continuing as a side business while online marketing was my major source of income as it got me clients from both domestic and overseas markets.
  3. Last year, I tried listing some branded ladies innerwear on Amazon. I didn’t have those products on hand, but I knew that they were easily available in local shops and if at all I get an order, I can buy and ship those products. As it’s an experiment, I didn’t expect any margin at all. On the very second day, I received 3 orders from Amazon buyers. It was exciting, but due to the difficulty in product sourcing and Amazon’s recommended shipping method, I had to cancel all those orders. Shocking part was that it was more difficult than selling on eBay. Leave alone product sourcing, providing shipping according to Amazon method itself is an highly complicated task. Marketplace sellers would agree here.

Having seen difficulties in every stage of e-commerce business, one thing became very clear. For every single person selling online, there are at least 9 potential sellers wanting to start selling online. But the practical difficulties stops them. That’s when we decided that we should take on a much larger problem of making online sales easy, like a cakewalk. And that’s how we started baapstore.com
 

WHAT IS YOUR CORE PRODUCT OR SERVICE?

Although we provide various range of services, drop shipping is our core services and we’ll ensure that we’ll be keep adding more products and provide the best dropshipping experience.
 

WHAT IS THE MOST EXCITING THING RELATED WITH YOUR BUSINESS?

All the items that we provide for drop shipping are stocked up in-house. This helps us in providing products to our resellers at lowest possible costs and fastest free shipping across India. Till now, we have shipped 95% of the orders on the same day when orders made and 5% orders the next day.
 

WHAT IS THE DEFINITION OF SUCCESS FOR YOU? HOW DO YOU SEE YOURSELF?

Success is when we achieve a stage where someone wants to start an e-commerce business and their immediate preference becomes Baapstore.
 

WHAT ARE YOUR VIEWS ON COMPETITORS?

As we provide various offerings like inventory, white lable ecommerce store, delivery, etc., we don’t see anyone as our competitor. Our clients can sell our products on any platform they prefer and they can also list their own products in the website we provide them.
 

WHAT DO YOU THINK ABOUT YOUR COMPANY CULTURE?

Old style- where people believed customers should be happy without compromising on the business profits. We don’t intentionally form any culture yet, but I believe it will get shaped around the core mantra of “Happy Customers, Profitable Business.”